{ "success": true, "comment": "\x3cdiv class=\"comment comment-published odd\"\x3e\n\n  \x3cdiv class=\"clear-block\"\x3e\n      \x3cspan class=\"submitted\"\x3eThu, 2009/11/26 - 10:00am — \x3ca href=\"/users/vinum\" title=\"View user profile.\"\x3evinum\x3c/a\x3e\x3c/span\x3e\n  \n  \n  \x3cdiv class=\"comment-score-div\"\x3e\n      \x3cspan class=\"comment-score-label\"\x3eScore: \x3c/span\x3e\x3cspan class=\"comment-score\"\x3e-3\x3c/span\x3e\n    \x3c/div\x3e\n\n  \x3cdiv class=\"comment-voting-controls\"\x3e\n    \x3cspan class=\"comment-promote\"\x3e\x3c/span\x3e \x3cspan class=\"comment-bury\"\x3e\x3c/span\x3e\n  \x3c/div\x3e\n\n  \n    \x3ch3\x3eBranding\x3c/h3\x3e\n\n    \x3cdiv class=\"content\"\x3e\n      I don\'t really like the concept of branding. It sounds very stupid to say, you are KDE but DE stands for nothing (oh, DE=Germany of course). \r\n\r\nAs a brand KDE developed from a community project of (potentially) coding software enthusiasts into a project clouded by artifical announcement gibberish which often clashed with reality. Branding became less language neutral. It is quite a bit self-ironic that the branding now says \"KDE is no longer software created by people, but people who create software.\"\r\n\r\n\"The expanded term \"K Desktop Environment\" has become ambiguous and obsolete, probably even misleading. Settling on \"KDE\" as a self-contained term makes it clear that we... providing...applications and platforms... on the desktop, mobile devices, and more.\" - \"It is not a limited effort to solve the problem of having a desktop GUI for Linux anymore.\"\r\n\r\nSo in other words, you give up upon the desktop and become a technology collection. Now, maybe some persons may need this to better justify their KDE involvement in a business environment. In less diplomatic terms it means: We give up on the KDE Linux desktop, mission failed.\r\n\r\nConcerning the new naming convention you probably notice that it is unsystematic. So the next step is to rename Kword as \"KDE Word\" or \"KDE Lettera or Lettera\".\r\n\r\n\"KDE applications can run independently of the KDE workspace and can freely be mixed with applications based on other platforms and toolkits.\"\r\n\r\ngets it wrong. The toolkit fetish is obsolete. If there is a branding problem then that some linux users still believe toolkit homogeinity matters for Desktop experience while on other platforms you just don\'t care. The real branding problem of KDE application is that they are not thought as independent. \r\n\r\nWhere is the user in all this? Originally the implicit idea was develop for a user scenario vision, and communication was characterized by interaction with users and their expectations. As developers rule (and any user is a potential future later developer or contributor to other projects which form part of the desktop experience) of course non-contributors got less rank. Now the user is completely out of focus and it is \"people who create software\". You wonder if they ever eat their own dogfood.\r\n\r\nMaybe that was the kardinal problem with the KDE4 release cycle. You develop great toolkits and platforms to be used for (later) potential purposes. But no one has a user scenario in mind to which the technology development is instrumental, the solution. Here one \x3ca href=\"http://www.kde-look.org/content/show.php/Kde4+Mockup?content=28476\"\x3eearly mockup\x3c/a\x3e got it right. It is really about a solution to a problem \"Browse the web\", \"mail mary\", not technology and applications per se.          \x3c/div\x3e\n  \x3c/div\x3e\n\n  \x3c/div\x3e\n" }